Introduced on September 12, 2017, the new iPhone model immediately attracted the attention of future buyers. Despite the high price, analysts predicted big sales for the brainchild Apple. Let's find out how many IPhone Xs sold in 2 quarters.
Figures and statistics
Let's start with the fact that the smartphone Apple became the best-selling smartphone in the IV quarter of 2017. This conclusion was made by the leading analytical company of the global technology market – Canalys. Sales of new iPhones in the world started on November 3 and by the end of December formed a figure of 29 million units sold. This brought in revenue of $ 31.175 billion. So the company Apple was selling 500,000 new iPhones every day to achieve these results. The main sales markets were North America and China – they accounted for about 14 million units.
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Such a high level of sales is due to the excitement after the exhibition held by the company, since for the first time in the last 4 years Apple she decided to change the design of a smartphone. The company decided to enter the era of frameless phones and abandoned the familiar 'Home' button, which took up a lot of space. Other important innovations that have influenced the success of iPhone 10 sales are a new way to unlock the phone using Face ID and the A11 Bionoc Chip.
All this, as well as a competent advertising campaign, allowed the iPhone 10 to confidently take a leading position in the ranking of the best-selling smartphones in the world.
In 2018, Q1 solidified the IPhone X's market position. As of March 31, 40 million units were sold, the company's revenue was $ 43 billion. Despite the fact that the daily sales rate has decreased (this is explained by the decrease in excitement around the new product and the leveling of the sales volume), the overall sales statistics of the IPhone X indicate the success of this smartphone. During this period, 444,444 phones were sold daily, which is only 11.1% lower than at the start of sales.
Thus, these two quarters were an indicator that the innovations Apple were successful and were approved by the buyers. It is hoped that the manufacturer will delight buyers with such changes more often. In the meantime, we can only take into account the fact that from the start of sales to March 31, a total of 69 million copies were sold. The company also plans to sell at least 34 million units of the IPhone X in the second quarter of 2018.